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EXHIBIT GUIDELINES

(EFFECTIVE June 2005)
 

I.         BOOKING PROCEDURE & APPROVAL PROCESS

1.1   Submti proposal to CCBG – Marketing Dept. addressed to the CCBG Marketing Manager.  Proposal must include concept of exhibit, area size of exhibit, dates and preferred venue.

1.2   CCBG Marketing Manager will evaluate submitted proposal.  Upon evaluation, a CCBG Marketing Assistant/Supervisor will be assigned to handle the account and the latter will call the applicant for a meeting to do an ocular inspection of the venue, discuss requirements, guidelines, restrictions, changes, etc. based on the Exhibit Checklist.

1.3   A second meeting will be called when necessary as soon as the exhibitor/exhibit organizer is ready to present any revised layout/design, etc.  The final lay-out to be presented should incorporate all inputs already.

1.4   A final meeting will be called for, for the signing of the Memorandum of Agreement (MOA) and payment of charges.

1.5   When payment has been made, a permit to set-up will be issued.  Payment and permit must be completed at least one week before the scheduled exhibit.

1.6   The Marketing Assistant/Supervisor will then issue an inter-office memo for Security, CCBG – PMD and the contractual agency services outlining the requests for the exhibit.

 

II.       EXHIBIT DESIGN GUIDELINES

2.1   Maximum height of booth is 6 ft.  Booth should have no fascia or headboards.

2.2   Back-to-back booths are not allowed or booth with back walls of 6 ft. high.  Only individual standing, open booths will be allowed.

2.3   Overall lay-out should not block or restrict circulation of the exhibit area.

2.4   For painting or photo exhibits, only vertical panel boards are to be used.  Maximum height is 6 ft.

 

III.      MERCHANDISING GUIDELINES DURING THE EXHIBIT

3.1     Helium filled balloons are not allowed indoors.

3.2     Selling of goods or products is subject to the Management’s approval.

3.3     Exhibitor/Exhibit organizers may be allowed a maximum of two banners (1 x 3 yards vertical) in a standing banner frame to be located within the exhibit area.

3.4     Communication materials of the exhibit should be cleared with the CCBG – Marketing Dept. to ensure that the information is correct.

 

IV.    OTHER CONDITIONS

4.1   Actual set-up must be in accordance with approved layout and design.

4.2   No permanent physical changes should be made in the area such as boring of holes, repainting of walls or floors, etc.

4.3   No actual construction of display booths and the like are to be done within the area.  All materials should be pre-fabricated or modular.

4.4   For exhibits, a maximum of three people may man the display area.  They must be properly dressed in business attire.  They are not allowed to smoke or eat within the exhibit premises at nay given time.

4.5   The exhibitor should provide for all the requirements for the exhibit or shows such as tables, chairs, easel stands, cords, backdrops, etc.

4.6   Materials on display should be in good condition and should conform to the Ayala Center Cebu image and standards.

4.7   CCBG – Marketing Dept. reserves the right to revoke a permit when deemed necessary, such as non-compliance to guidelines and house rules.

4.8   The Ayala Center Cebu logo should appear in all print advertisement and collateral pertaining to the exhibit.

 

V.      ADMINISTRATION

The CCBG – Marketing Dept. in coordination with the CCBG – Property Management Dept. shall be responsible for the compliance and implementation of the policies and procedures set forth in this guideline.

 

VI.    REPEALING CLAUSE

All other policies, rules and regulations, or parts thereof, which are not consistent with this guideline are hereby repealed, amended or modified accordingly.

 

 

By:       Marketing Department

            Commercial Center Business Group

            Cebu Holdings, Inc.

            June 2005

 

Download a WORD format of Exhibit Guidelines

 

 

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